The Merge Cube is marker-based augmented reality made fun and games.

Is this a question of which technology will win? Or rather is it an instance of different use cases requiring different technology?

The blush is fading off the apple, and critics are starting to ask if virtual reality is dead in the water. Yet at the same time, virtual reality is growing strong in industries like medicine, education, and military. The buzz is fading away, but what it’s leaving in its place is actual technology with a strong backing and real market potential.

In virtual reality, every blade of grass, every speck of dust, has to be carefully rendered by an artist. Like video games and animation, the world of VR is a world of art.

Making VR more comfortable for long-term play is a common conversation, but it raises an interesting point: how long do most of us really spend in VR, anyway?